Rising Above the Competition: Lessons from Express Union’s Decline”

In today’s cutthroat world, only the brightest and most exceptional rise to the top. Express Union, once the reigning money transfer agency in Cameroon, is a prime example of what happens when a company fails to keep up with the competition. Despite being propped up by a few universities that still rely on their outdated payment system, Express Union has been on a downward spiral for years.

While Express Union struggled to adapt to the changing landscape, MTN Cameroon was quietly plotting their takeover. When Express Union made transactions difficult for their customers, MTN was already working on a solution. In 2010, they launched MTN Mobile Money, just two years after Express Union introduced their own mobile payment system.

But MTN didn’t stop there. They made it possible for customers to send and receive money from anywhere, anytime, while Express Union required customers to physically visit their offices. Orange Cameroon soon joined the digital market with their own offering in 2011.

Express Union had ruled the digital market since 1997, but by 2010 they were in decline as MTN Mobile Money took over. The lesson here is clear: if you don’t stay ahead of the competition, you’ll be left behind.

Shey Julius Nkuh

A Conflict Resolution graduate currently persuing Master's Degree in the University of Buea, Cameroon. Believes in the role of the media as an educational, informational and entertainment tool . He is also passionate about creating awareness to societal crisis. For this reason, has dedicated most of his time to charity. He derives pleasure in blogging and creating contents for you.

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